Case Study — Structural Engineering · Long Beach, California
The structural engineer Long Beach finds first.
AAA Engineering Design holds position 1.5 for 'structural engineer long beach' and grew search impressions 120% between its first and most recent 90 days.
- Client
- AAA Engineering Design
- Timeframe
- Oct 2025 – Jul 2026
- Services
- Local SEO · Content Strategy · Technical SEO
- Headline result
- +120%
- search impressions, first 90 days vs. last 90 days
Search performance — Google Search Console
Organic clicks
636
+22% first vs. last 90 days
187 → 229 per 90 days
Impressions
88,234
+120% first vs. last 90 days
19,060 → 41,990 per 90 days
Click-through rate
0.72%
0.98% → 0.55% per 90 days
Avg. position
15.9
17.3 → 15.0 (first → last 90 days)
01
The Challenge
Structural engineering in Southern California runs on referrals and repeat relationships — but every referral still triggers a search. The firm's baseline was modest: 187 clicks from 19,060 impressions per quarter at an average position of 17.3, with local-intent queries split across competitors and directories.
The mandate was specific: defend the brand, win the local 'structural engineer' queries that referrals and new clients type in, and build a footprint that compounds.
02
The Approach
LaderaLABS consolidated the brand's search presence — 'aaa engineering design' is now the firm's #1 ranked keyword — and rebuilt service and location pages around local intent. 'Structural engineer long beach' now sits at position 1.5; 'structural engineer near me' at position 6.
A reference layer — California PE license lookup resources — earns rankings for terms with 1,000+ monthly searches, putting the firm's name in front of the exact professionals who specify and hire structural engineers.
Growth curve
Clicks and impressions over time
Clicks ImpressionsSource: Google Search Console API
Before / after
First 90 days vs. last 90 days
What they search for
Top queries and keywords
| # | Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|---|
| 01 | aaa engineering design | 98 | 250 | 39.2% | 3.5 |
| 02 | structural engineer long beach | 19 | 213 | 8.9% | 1.5 |
| 03 | aaa engineering | 9 | 224 | 4.0% | 8.3 |
| 04 | structural engineer near me | 7 | 181 | 3.9% | 6.0 |
| 05 | structural engineer | 6 | 402 | 1.5% | 10.3 |
| 06 | aaa structural engineering | 6 | 59 | 10.2% | 4.0 |
| 07 | aws salahaldin | 4 | 24 | 16.7% | 5.6 |
| 08 | structural engineer license lookup | 3 | 56 | 5.4% | 10.7 |
| 09 | california pe license lookup | 2 | 1,409 | 0.1% | 9.2 |
| 10 | engineering firms near me | 2 | 39 | 5.1% | 13.9 |
| 11 | structural engineering near me | 2 | 22 | 9.1% | 5.0 |
| 12 | residential structural engineer | 2 | 18 | 11.1% | 2.8 |
Top queries by clicks — Google Search Console API. Position ≤ 3 in signal, ≤ 10 in green.
AI visibility — the new front page
Cited by the machines
Search is no longer ten blue links. AI assistants and generative answers cite sources directly — and this site is one of them.
Google AI Overviews
10
Queries checked
1
AI Overviews shown
0
Client cited
Tracked keyword set, checked via DataForSEO SERP API
03
The Results
636 clicks and 88,234 impressions in nine months, with clicks up 22% and impressions up 120% between the first and most recent 90 days. Average position improved from 17.3 to 15.
The keyword universe covers 113 ranked terms — 6 in the top 10 — across brand, local service, and professional reference queries.
Methodology & data sources
- Google Search Console APIOct 20, 2025 – Jul 19, 2026
- DataForSEO Labs APIPoint-in-time keyword and authority snapshot
All figures on this page are first-party, pulled directly from the APIs listed above — the same numbers the client sees in its own dashboards. No estimates, no third-party projections, no rounding in our favor.
Dataset generated Jul 22, 2026 · Published with client permission