Case Study — Dental Practice · Newport Beach · Pomona · Brea, California
From a standing start to a 1.64% CTR in dental search.
Advanced Dentistry & Orthodontics went from zero organic traffic to 429 clicks in its most recent 90 days, with three keywords at position #1.
- Client
- Advanced Dentistry & Orthodontics
- Timeframe
- Oct 2025 – Jul 2026
- Services
- Web Design & Build · Local SEO · Content Strategy
- Headline result
- 429
- organic clicks in the last 90 days — from a standing start
Search performance — Google Search Console
Organic clicks
564
From near-zero baseline
0 → 429 per 90 days
Impressions
34,371
From near-zero baseline
0 → 27,669 per 90 days
Click-through rate
1.64%
1.55% in the last 90 days
Avg. position
22.3
No baseline — site started unranked
01
The Challenge
Advanced Dentistry & Orthodontics runs three Southern California locations offering neuromuscular, implant, and cosmetic dentistry — but its first 90 days of tracking recorded zero clicks and zero impressions. The practice was invisible in search.
Dental search is dominated by directories and DSOs with thousands of locations. A practice group wins by owning its name, its doctors, and its neighborhoods.
02
The Approach
LaderaLABS rebuilt the site and structured location pages around how patients actually search: 'advanced dentistry newport beach' now sits at position 1.1, 'advanced dentistry brea' at 2.1, and 'advanced dentistry pomona' at 1.1.
Doctor-brand queries were captured with practitioner pages — 'soboh liswi' at position 1.2, 'dr soboh' in the top 10 — so every word-of-mouth referral lands on the practice's own site instead of a directory.
Growth curve
Clicks and impressions over time
Clicks ImpressionsSource: Google Search Console API
Before / after
First 90 days vs. last 90 days
What they search for
Top queries and keywords
| # | Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|---|
| 01 | advanced dentistry newport beach | 32 | 127 | 25.2% | 1.1 |
| 02 | advanced dentistry brea | 22 | 149 | 14.8% | 2.1 |
| 03 | advanced dentistry by soboh liswi tedini | 19 | 217 | 8.8% | 1.8 |
| 04 | advanced dentistry pomona | 17 | 153 | 11.1% | 1.1 |
| 05 | soboh liswi | 17 | 85 | 20.0% | 1.2 |
| 06 | soboh liswi dental | 13 | 58 | 22.4% | 1.7 |
| 07 | advanced dentistry | 12 | 426 | 2.8% | 38.8 |
| 08 | dr soboh | 10 | 590 | 1.7% | 5.3 |
| 09 | advanced dentistry of brea | 10 | 132 | 7.6% | 2.8 |
| 10 | soboh dental | 8 | 96 | 8.3% | 1.6 |
| 11 | advance dentistry | 5 | 44 | 11.4% | 3.5 |
| 12 | dentist near me | 3 | 399 | 0.8% | 3.8 |
Top queries by clicks — Google Search Console API. Position ≤ 3 in signal, ≤ 10 in green.
Channel breakdown
Where the traffic comes from
Search engines — clicks
34,371 impressions · 1.64% CTR
932 impressions · 1.72% CTR
Google Search Console API · Bing Webmaster Tools API
AI visibility — the new front page
Cited by the machines
Search is no longer ten blue links. AI assistants and generative answers cite sources directly — and this site is one of them.
Google AI Overviews
10
Queries checked
0
AI Overviews shown
0
Client cited
Tracked keyword set, checked via DataForSEO SERP API
03
The Results
564 clicks and 34,371 impressions since tracking began, at a 1.64% CTR — with 429 of those clicks arriving in the most recent 90 days alone.
82 keywords are now ranked, five of them in the top 3 — three at position #1. Bing adds further clicks at a 1.72% CTR.
Methodology & data sources
- Google Search Console APIOct 20, 2025 – Jul 19, 2026
- Bing Webmaster Tools APIMar 25, 2026 – Jul 20, 2026
- DataForSEO Labs APIPoint-in-time keyword and authority snapshot
All figures on this page are first-party, pulled directly from the APIs listed above — the same numbers the client sees in its own dashboards. No estimates, no third-party projections, no rounding in our favor.
Dataset generated Jul 22, 2026 · Published with client permission