Case Study — Home Remodeling · Orange County, California
From zero search presence to 41,001 impressions — in one quarter.
Stone Development Inc. launched with no organic footprint; its most recent 90 days delivered 138 clicks from 35,534 impressions, and Bing AI has cited its content 181 times.
- Client
- Stone Development Inc
- Timeframe
- Oct 2025 – Jul 2026
- Services
- Web Design & Build · Local SEO · Content Engineering
- Headline result
- 138
- organic clicks in the last 90 days — from a standing start
Search performance — Google Search Console
Organic clicks
150
From near-zero baseline
0 → 138 per 90 days
Impressions
41,001
From near-zero baseline
0 → 35,534 per 90 days
Click-through rate
0.37%
0.39% in the last 90 days
Avg. position
19.0
No baseline — site started unranked
01
The Challenge
Stone Development built its reputation on referrals for high-end kitchens, bathrooms, ADUs, and additions across Orange County — but its first 90 days of tracking show zero clicks and zero impressions. The site simply didn't exist in search.
Kitchen and bath remodeling in Orange County is one of the most contested local result pages in home services. A referral-driven contractor needed a web presence that matched the quality of its builds — and could be found without one.
02
The Approach
LaderaLABS designed and built the site, then shipped hyper-local content: ADU cost guides, whole-home renovation breakdowns, and city-by-city permit resources for Tustin, Irvine, Huntington Beach, and Newport Beach — all tied to current 2026 numbers.
The permit resources meet homeowners at the exact moment a project becomes real. 'Tustin building department' and 'city of Newport Beach inspection request' already rank at positions 11–12, one push from page one.
Growth curve
Clicks and impressions over time
Clicks ImpressionsSource: Google Search Console API
Before / after
First 90 days vs. last 90 days
What they search for
Top queries and keywords
| # | Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|---|
| 01 | stone development | 5 | 82 | 6.1% | 16.5 |
| 02 | tustin permit portal | 1 | 65 | 1.5% | 6.9 |
| 03 | stone development inc | 1 | 3 | 33.3% | 1.0 |
| 04 | foundation concrete contractors | 1 | 1 | 100.0% | 101.0 |
| 05 | kitchen renovation columbia | 1 | 1 | 100.0% | 7.0 |
| 06 | bathroom remodeling stonepine condominums | 0 | 691 | 0.0% | 10.5 |
| 07 | kitchen remodel orange county | 0 | 646 | 0.0% | 22.1 |
| 08 | kitchen remodeling orange county | 0 | 453 | 0.0% | 39.6 |
| 09 | bathroom remodeling newport beach | 0 | 439 | 0.0% | 32.3 |
| 10 | home remodeling huntington beach | 0 | 308 | 0.0% | 46.6 |
| 11 | home expansion contractors | 0 | 287 | 0.0% | 6.0 |
| 12 | custom development | 0 | 239 | 0.0% | 62.2 |
Top queries by clicks — Google Search Console API. Position ≤ 3 in signal, ≤ 10 in green.
Channel breakdown
Where the traffic comes from
Search engines — clicks
41,001 impressions · 0.37% CTR
5,165 impressions · 1.36% CTR
Google Search Console API · Bing Webmaster Tools API
AI visibility — the new front page
Cited by the machines
Search is no longer ten blue links. AI assistants and generative answers cite sources directly — and this site is one of them.
Bing AI citations
181
Mar 21, 2026 – May 6, 2026
Most-cited pages
- /blog/adu-construction-orange-county-2026-guide30
- /blog/adu-builder-irvine-permit-cost-202619
- /blog/whole-home-renovation-orange-county-202613
- /locations/irvine/permits13
- /blog/huntington-beach-room-addition-1960s-homes-202611
Google AI Overviews
10
Queries checked
1
AI Overviews shown
0
Client cited
Tracked keyword set, checked via DataForSEO SERP API
03
The Results
First impressions landed in March 2026. By July the site was earning 48 clicks and 10,857 impressions per month, with 138 clicks and 35,534 impressions across the most recent 90 days — from a baseline of literal zero.
50 keywords are now ranked, including 'kitchen remodel orange county' (720 monthly searches) at rank 19. And the content is being cited by machines: Bing AI referenced the site's guides 181 times in six weeks — the ADU construction guide alone 30 times.
Methodology & data sources
- Google Search Console APIOct 20, 2025 – Jul 19, 2026
- Bing Webmaster Tools APIMar 21, 2026 – Jul 20, 2026
- DataForSEO Labs APIPoint-in-time keyword and authority snapshot
- Bing Webmaster Tools — AI citation dataMar 21, 2026 – May 6, 2026
All figures on this page are first-party, pulled directly from the APIs listed above — the same numbers the client sees in its own dashboards. No estimates, no third-party projections, no rounding in our favor.
Dataset generated Jul 22, 2026 · Published with client permission